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February 26, 2026

Building e-fuels at industrial scale: a conversation with INERATEC CEO Tim Boeltken

John Glushik recently sat down with Tim Boeltken, CEO and co-founder of synthetic fuels pioneer, INERATEC, to discuss the role of e-fuels in the energy transition, the realities of scaling chemical infrastructure, and what it takes to build a company designed for the long term. This conversation has been edited for clarity and length.

John Glushik (JG):   Tim, we invested in INERATEC in 2024, because we could see the enormous potential of sustainable aviation fuels and other e-fuels. But for those unfamiliar with this sector, perhaps you can help them level-set. Where do e-fuels sit in the broader energy transition, and why do they matter right now?

Tim Boeltken (TB):   Many people think of the energy transition as electrification. But the real challenge isn’t just electrifying what we can, it’s removing fossil carbon from the system altogether. That’s what we mean by ‘defossilization’. The world is built out of molecules, and we cannot electrify everything. We will continue to electrify a lot of things, but there are hard-to-abate sectors that simply cannot be electrified directly.

That’s where e-fuels and synthetic fuels come in. Aviation is the most obvious example, but we’re also looking at shipping, road transportation, and the chemical industry.

What drives us every day is the idea that every gallon, every ton of fuel we produce is a ton where fossil fuel stays in the ground.

JG: That’s a huge issue you’re tackling. Take us back to the early days; how did INERATEC come together, and what problem were you trying to solve when you started the company?

TB: INERATEC was founded in 2016 as a spin-out from the Karlsruhe Institute of Technology, one of Europe’s leading universities in chemical engineering. Our core technology—compact, microstructured reactors—had been developed for more than two decades before we started the company.

During our PhDs, our funding partners basically told us: ‘You can’t keep doing R&D forever. You need to bring this technology into industry.’ So we did.

What surprised us was how quickly the market responded. Within the first year, we sold our first plant to a customer in Finland. We didn’t even really know how to send an invoice yet!

From day one, we weren’t focused on telling the best story to investors. We were focused on where the market was, how we could bring the technology into real use, and how to get customer proof points early.

JG: One thing that stood out to us early on was your modular approach. Please describe why that is so important?

TB: If you look at renewables over the last 30 years, everything is modular: solar panels, wind turbines, batteries, electrolyzers. But chemical plants still look like they did 100 years ago.

We use well-known chemical reactions, but we rethink how they’re processed. By intensifying those reactions in compact, modular systems, we can build much faster and scale incrementally.

It’s not about what could be possible with 20 billion euros in ten years. It’s about what we can build now, how we can improve now, and how we can put steel in the ground.

JG: Yes, and speaking of ‘steel in the ground’, let’s talk about the ERA ONE plant. What does it represent for INERATEC, and for the industry?

TB: ERA ONE is our first commercial-scale production plant, and it’s a major milestone. From development to operation, it took a little over two years. In the chemical industry, that’s extremely fast.

We started operating the first modules in June 2025 and delivered our first product shortly after. That’s the proof point. People want to see plants running, not slides.

We built ERA ONE to demonstrate and de-risk the technology. Even though we were confident in our modular approach, this is still a conservative industry. Seeing a plant operate over time matters.

Now that box is checked. The future is about scaling into as many projects as possible, either as a producer, a core investor, or an OEM supplying our technology globally.

JG: You chose not to rely on a single EPC (engineering, procurement, and construction contractor) to build ERA ONE. What did you learn from that decision?

TB: A lot!

We decided against using one major EPC because our technology is very innovative, and we didn’t want to spend time educating someone else on the full scope of what we were doing.

That made execution more complex. Contract management and site management were difficult, and we had to build internal capabilities we didn’t have before.

But the upside is huge. Today, we don’t just bring technology, we bring execution experience. That’s becoming a real differentiator as partners approach us for larger projects.

JG: What advice would you give to other founders building hardware-heavy, infrastructure-intensive companies?

TB: One big topic is insourcing versus outsourcing. Outsourcing can save cost, but you often lose control over quality.

We insourced critical steps like electrical engineering and reactor manufacturing. Whenever we faced delays in Frankfurt, it was almost always related to third-party contractors.

If ERA ONE had failed on quality, that would have been unacceptable. Keeping key capabilities in-house gave us confidence and control.

And you have to be prepared for uncertainty. While you’re executing, people will question your decisions constantly. That’s why having patient, aligned investors matters so much.

JG: That brings us to partnerships. What do you look for in investors and board members?

TB: Strategic alignment and an understanding of the system, not just the market. Different perspectives are important, but you need people who understand how these industries actually work.

With HG Ventures, the relationship is trustful and respectful. Discussions can be tough, but that’s a good thing, a sign of a strong partnership. You learn from them.

Governance was also a learning curve for us, especially coming from a German GmbH structure. But once we embraced board-level strategic discussions, it became a strength. You get clarity, alignment, and shared responsibility.

JG: Looking ahead, where do you see INERATEC in five to ten years?

TB: We want to be the leading producer of e-fuels and synthetic fuels globally, in a much larger market than today.

Climate change isn’t going away, but we also see strong demand driven by energy resilience and security, especially in Europe. Interest is growing not just from airlines and chemical companies, but also from defense and infrastructure players.

We don’t just have one shot on goal—we have several. With every plant we build, we strengthen our position.

The next project will be significantly larger than ERA ONE. It will require more capital, a larger team, and strong partnerships. But we’re hungry to do it again—bigger this time.

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February 17, 2026

StreetIQ Emerges from Stealth to Help Public Agencies Modernize Infrastructure Planning

StreetIQ, an AI-powered infrastructure intelligence company, publicly launched today following two years of product development and early customer validation. The company’s AI technology empowers cities and counties to replace manual, subjective infrastructure assessments with a defensible, automated system of intelligence for planning, compliance, and budgetary decision-making.

StreetIQ applies computer vision and machine learning to score street-level imagery, enabling public agencies to objectively assess roadway conditions, standardize reporting, and clearly communicate progress to stakeholders. The platform is designed to support the full lifecycle of infrastructure decision-making, from data collection and analysis through to planning, treatment recommendations, budget optimization, and council-ready reporting.

“For too long, infrastructure teams have been stuck in a cycle of scrambling — collecting data by hand, stitching together spreadsheets, and trying to justify decisions under intense time and budgetary pressure,” said Joe Becker, Chief Executive Officer of StreetIQ. “StreetIQ exists to simplify that entire journey. We help agencies move from reactive maintenance to proactive planning, with data they can stand behind and decisions they can defend.”

Becker was recently appointed to lead StreetIQ, and brings hands-on experience of working with public agencies, infrastructure operators and scaling enterprise software companies. Under Becker’s leadership, StreetIQ is prioritizing automation, standardization, and ease of use, to help customers reclaim time, plan further ahead, and make smarter use of constrained budgets.

The technology behind StreetIQ has been built over the past 18-months by Chief Technology Officer and Co-Founder Brian Howenstein, who has led development of the company’s core platform while operating in stealth.

“Our focus from day one has been accuracy, repeatability, and defensibility,” said Howenstein. “Infrastructure decisions carry real financial and political consequences, so the data has to be trustworthy. By combining modern camera technology with AI-driven analysis, we’ve built a system that produces consistent results across jurisdictions and over time, something legacy, manual approaches simply can’t do.”

StreetIQ’s platform replaces subjective windshield surveys and fragmented reporting workflows with a standardized, auditable process. Agencies can track asset conditions over time, test funding and maintenance scenarios, and align spending decisions with long-term performance goals, all while meeting state and federal compliance requirements.

The company is backed by HG Ventures, the corporate venture capital arm of The Heritage Group. HG Ventures invests in technologies that modernize critical infrastructure and improve operational decision-making. This partnership reflects the strategic value The Heritage Group’s operating companies and deep technical expertise help high-growth businesses solve real-world construction and operations challenges.

“StreetIQ is addressing a persistent challenge we see across infrastructure systems: important decisions being made with incomplete, inconsistent, or hard-to-defend data,” said Mitch Black,  Venture Partner, HG Ventures. “The combination of a technically rigorous platform and a leadership team that deeply understands public-sector realities positions StreetIQ to deliver real, measurable impact for infrastructure owners.”

With its public launch, StreetIQ’s focus turns to growing its customer base across cities, counties and regional engineering firms. StreetIQ is empowering budget compliant defensible decisions that turn real world complexity into clear, actionable intelligence while improving safety and access for the traveling public.

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February 5, 2026

R3 Robotics Secures €20M to Scale Automated Disassembly of Electric Vehicle Systems

R3 Robotics (formerly Circu Li-ion) today announced €20 million in combined financing to industrialize automated disassembly of electric vehicle systems at scale. The company has raised €14 million in Series A funding, co-led by HG Ventures and Suma Capital, with participation from Oetker Collection, the European Innovation Council Fund (EIC Fund), and existing shareholders including BONVENTURE, FlixFounders, and EIT Urban Mobility, alongside €6 million in European grants.

The funding coincides with the company’s rebranding from Circu Li-ion to R3 Robotics and a clear expansion of scope: from battery disassembly to automated dismantling of complete electric vehicle systems, including e-drives, power electronics, and other high-value components. The long-term ambition is to enable fully automated disassembly across entire vehicle systems. The new name reflects the company’s industrial focus – Repair, Reuse, Recycle – powered by robotics.

Industrial Disassembly at Scale

As electrification accelerates across mobility and energy systems, end-of-life volumes of complex electrified components are expected to increase sharply. Manual disassembly remains labor-intensive, costly, and difficult to scale safely. R3 Robotics addresses this challenge with a dismantling platform designed for repeatable, high-throughput operation in continuous industrial environments.

European policy reinforces this shift. The Critical Raw Materials Act underscores the need to strengthen secure and resilient domestic supply chains for strategic materials. In parallel, the EU Battery Regulation introduces progressively stricter recycling efficiency targets, including a 70% target for lithium-based batteries by 2030, alongside material recovery and recycled content requirements. Together with the End-of-Life Vehicles Directive, these frameworks are reshaping industrial recycling infrastructure.

“The bottleneck isn’t recycling technology; it’s clean feedstock, meaning getting complex electrified systems safely and cost-effectively dismantled at an industrial scale,” said Antoine Welter, CEO and co founder of R3 Robotics. “We’re building a dismantling platform that turns end-of-life systems into a strategic source of critical materials and reusable components for advanced industrial economies.”

R3 Robotics Technology

R3 Robotics’ dismantling platform combines computer vision, AI, and specialized robotic tooling to automate the disassembly of lithium-ion battery packs, e-motors, power electronics, and other high value electrified components. The system minimizes human exposure to high-voltage hazards and delivers the cost structure and reliability required for industrial-scale operations.

The company is working with Fortum Battery Recycling, a major integrated battery recycler active across multiple stages of the European battery recycling value chain, from collection and pre-treatment to material refining, to deploy its automated dismantling technology at industrial scale. Beyond its work with recycling partners, R3 Robotics works directly with automotive OEM customers, processing end-of-life battery systems through its centralized dismantling infrastructure to recover critical raw materials and support secure sourcing.

“R3 Robotics is addressing a critical industrial bottleneck in the supply of strategic raw materials,” said HG Ventures’ John Glushik. “Scalable dismantling infrastructure is essential to strengthen resilience and secure access to critical inputs.”

Lighthouse Facility and Strategic Markets

The announcement marks the expansion of R3’s lighthouse disassembly facility in Karlsruhe, Germany, designed to demonstrate industrial-scale performance and serve as a reference site. R3 Robotics views Germany and France as key European markets, given their strong automotive and industrial ecosystems, electrification momentum, and concentration of recycling and remanufacturing partners.

“R3 Robotics combines strong industrial execution with a scalable approach to dismantling complex electrified systems,” said Natalia Ruiz, Partner at Suma Capital. “This capability is critical to unlocking materials and components at scale.”

Deployment and Growth Strategy

The Series A financing and additional European grants will support:

● Technology and team expansion: Strategic hiring across engineering, AI, software, andoperations
● European market scale-up: System deployments with industrial recyclers and automotive partners
● Facility scale-up: Increased capacity in Karlsruhe and Luxembourg
● U.S. market entry: Commercial preparations and strategic partnerships for roll-out in 2026

To further strengthen its strategic development, R3 Robotics has added Peter Mohnen, former CEO of KUKA, to its advisory board.

“Automated disassembly at this level of complexity represents one of the toughest challenges in industrial robotics: managing variability, safety, and throughput simultaneously,” said Peter Mohnen, former CEO of KUKA and board member of R3 Robotics. “R3’s approach demonstrates the depth of automation expertise required to make this work at scale.”

 

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December 18, 2025

Ginger Rothrock Named Managing Director

HG Ventures today announced that Ginger Rothrock has been named Managing Director. The appointment reflects Rothrock’s leadership role in building the HG Ventures platform and supporting its expanding portfolio of investments.

Since joining HG Ventures, Rothrock has played a central role in strengthening the group’s investment strategy, cultivating long-term relationships with founders, and supporting companies developing innovative solutions across advanced materials, sustainability, infrastructure, environmental services, and industrial systems.

“Ginger has been a driving force behind how HG Ventures shows up for founders and the broader entrepreneurial community,” said John Glushik, EVP, New Ventures and Managing Director of HG Ventures. “She brings sound strategic judgment, a focus on relationships and a founder-first mindset to everything she does. This appointment recognizes both the impact she’s already made and the leadership she will continue to provide as we scale.”

In her role as Managing Director, Rothrock will continue to lead founder engagement, investment strategy, and portfolio support efforts.

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September 25, 2025

FREDsense Raises $7M Series A to Tackle PFAS Crisis with First Field-Based Detector

FREDsense, a pioneer in rapid water testing technology, has announced the close of its USD $7 million Series A funding round led by HG Ventures, with participation from Emerald Technology Ventures. FREDsense delivers practical, next-generation solutions for detecting PFAS —“forever chemicals”— by providing fast, portable testing equipment that allows customers to get results in hours rather than weeks.

The company has launched the first commercially available field-based PFAS detector and has seen early adoption across industries such as environmental consulting & services, water and wastewater treatment, energy and general industrial operations. By replacing lengthy lab turnaround times with same-day answers onsite, FREDsense enables onsite teams to identify contamination hotspots, verify cleanups, and optimize treatment more efficiently and at lower cost.

“Our mission is simple: make PFAS testing fast, accessible, and actionable,” said David Lloyd, CEO of FREDsense. “With support from HG Ventures and Emerald, we’ll expand production, deepen customer support, and continue improving our product so more sites can get answers on the spot.”

“Communities and companies need cleaner water, faster answers, and fewer delays,” said Ginger Rothrock, Senior Director at HG Ventures. “FREDsense puts lab-level insight into the hands of field teams, which is exactly what this moment requires. We’re proud to lead the round and support FREDsense as they scale.”

“FREDsense is bringing much-needed speed and practicality to PFAS testing,” said Clayton MacDougald, Investment Director at Emerald and newly appointed FREDsense Board Member. “When you can get reliable results the same day, you make better decisions, finish jobs faster, and reduce costs. We’re thrilled to back this team alongside HG Ventures.”

Looking Ahead

FREDsense is building toward long-term relevance in a market of extreme importance, where PFAS sits at the intersection of environmental urgency, human health concerns, regulatory enforcement and economic opportunity within a global multi-billion-dollar problem. With its first-mover advantage, growing commercial traction, and scalable business model, FREDsense represents a compelling opportunity for players in the PFAS space that are seeking differentiated tools to strengthen their portfolios and respond to regulatory and customer demand.

About FREDsense

FREDsense Technologies Corp. is a leading provider of innovative water quality testing solutions, offering field-deployable sensors that deliver fast, accurate, and reliable results. Its flagship product, FRED-PFAS™, revolutionizes the detection of PFAS and other contaminants, helping clients accelerate remediation projects and ensure regulatory compliance. For more information visit www.fredsense.com.

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June 17, 2025

HG Ventures Managing Director John Glushik Named to GCV Powerlist for Second Consecutive Year

John Glushik has been named to the 2025 Global Corporate Venturing (GCV) Powerlist. The list celebrates individuals making the most significant impact in the global corporate venture capital ecosystem and this marks the second year in a row that John has been recognized among the top 100 CVC leaders worldwide.

John’s continued inclusion on the Powerlist reflects not only his leadership at HG Ventures but also the strength and values of the team behind him.

“This recognition is really a testament to the entire HG Ventures team,” said John. “It’s their talent, dedication, and partnership with founders that drive our success.”

The HG Ventures team is further represented in GCV’s 2025 Emerging Leaders list, which highlights rising stars shaping the future of corporate venturing. This year, both Ginger Rothrock and Jon Schalliol earned spots on the prestigious list. Their inclusion underscores HG Ventures’ depth of talent and commitment to developing the next generation of industry leaders.

Learn more about the GCV Powerlist here.

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June 9, 2025

New Platform Manager Reinforces HG Ventures’ Commitment to Adding Value

HG Ventures has appointed Sarah Schlifke to the position of Platform Manager, in which role she will serve as a strategic connector and builder across HG Ventures’ portfolio, The Heritage Group operating companies, and the startup ecosystem by driving collaboration, supporting pilots, and enabling growth for early-stage companies.

Sarah brings more than 15 years of experience leading cross-functional teams, product innovation, and strategic operations across both high-growth and established organizations. Most recently, she led wholesale strategy for Renovation Brands, supporting multiple national retailers and marketplaces. Prior to that, she held several leadership roles at Delta Faucet Company, where she helped launch a Smart Home IoT platform, conducted M&A diligence, and shepherded several R&D product launches. Known for her ability to align teams, simplify complexity, and build systems that scale, Sarah is deeply passionate about helping companies turn bold visions into actionable roadmaps.

“It is unusual for an investment team of our size to have a Platform Manager, but we see it as an incredibly important position,” said HG Ventures’ Managing Director, John Glushik. “We want to add value throughout the life of our relationships with our portfolio companies, and the Platform Manager has a vital role to play in ensuring that happens, by identifying opportunities, creating connections and clearing the path to successful collaboration. Sarah’s wide-ranging experience makes her ideally suited for this.”

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June 3, 2025

Voxel Raises $44M in Series B Funding to Transform Workplace Safety with its AI-Powered Platform

Voxel, the AI company revolutionizing workplace safety and risk, today announced it has raised $44 million in Series B funding led by NewRoad Capital Partners with participation from current investors Eclipse, Rite Hite, Tokio Marine, and MTech as well as HG Ventures and Whitestone. This round brings the company’s total funding of $61 million to date. Voxel will use the funding to accelerate R&D and deepen its AI capabilities—enhancing real-time computer vision models and expanding data insights. The company will also invest in growing its team of industry experts to ensure Voxel’s customers don’t just benefit from cutting-edge AI solutions, but also decades of applied experience in industrial environments.

Despite most companies having a heavy focus on improving safety, 2.78M workers lose their lives every year to work-related incidents globally—a stark reminder that traditional safety approaches fall short. Voxel helps organizations prevent accidents before they happen by identifying potential hazards and unsafe behaviors in real-time, enabling supervisors and safety managers to take immediate action. By integrating directly with existing security cameras to detect unsafe behaviors and operational inefficiencies autonomously, Voxel makes proactive prevention possible at scale.

“We’re developing AI to support the workers performing demanding jobs day in and day out—on warehouse floors, in factories, in ports–really any industrial environment,” said Vernon O’Donnell, CEO of Voxel. “Leaders don’t need more dashboards or things to do on a daily basis: They need tools that drive action, improve training, and keep teams protected in a way that is part of their daily workflow. Our deep commitment to understanding our customers; operations is why they see up to an 80% reduction in high-risk behaviors just months after deployment.”

Deployed by companies like Albertsons, Dick’s Sporting Goods, Americold, AGI, Port of Virginia, and Berry Global, Voxel is becoming the trusted partner for leading enterprises across logistics, retail, warehousing, and manufacturing. Beyond best-in-class AI, the intuitive product dashboard consolidates AI-generated insights, giving teams clear visibility into emerging risks. This allows safety, operations, and HR professionals to address issues before they result in injuries—fundamentally shifting workplace safety from reactive response to proactive prevention.

Voxel’s growth is supported by strong performance across key areas of the business:

  • Financial Performance: 147% year-over-year revenue growth with 202% net revenue retention;
  • Customer Impact: 91% reduction in recordable injuries, with one site saving over $2.2M in direct costs over a 2-year period; and
  • Market Adoption: Expansion across retail, logistics, and manufacturing sectors, with
    five new Fortune 500 clients in Q1 2025.
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May 29, 2025

Epogee Acquired by David

David, a brand that designs tools to increase muscle and decrease fat, today closed a $75 million Series A funding round, and announced the acquisition of Epogee, the food technology firm behind EPG, a plant-based fat alternative that significantly reduces calories and fat without compromising taste or texture. HG Ventures was an investor in Epogee.

In September 2024, David launched and debuted its flagship product: a protein bar with 28 grams of protein, zero sugar, and just 150 calories—offering the highest protein-to-calorie ratio on the market. The brand has experienced explosive growth over its first eight months of commercial operations, expanding into over 3,000 retail locations across the United States, most recently entering Wegmans. The brand is on pace to surpass $100 million in revenue in its first year of operation.

“Our mission is simple: to remove unnecessary calories and sugar from the American diet and replace them with what the body actually needs, which is high-quality protein,” said Peter Rahal, Co-Founder and CEO. “We’re building tools that make it easier to eat well without compromise. The response to David has been overwhelming, and this funding allows us to scale faster and stay focused on our mission of providing solutions to support and improve people’s health and well-being.”

David will use the investment to scale manufacturing, accelerate product development, and expand inventory to meet surging demand across retail and e-commerce. The Epogee acquisition is part of this growth strategy.

“We are not here to make another snack. We are here to advance nutrition,” added Rahal. “Acquiring Epogee strengthens our ability to scale by securing a key ingredient that helps us reduce calories and fat without compromising taste. This is about gaining control over our supply chain to move faster, stay true to our mission, and deliver food that improves health.”

In August of 2024, David closed a $10 million seed funding round. Notable investors include Dr. Layne Norton, Ph.D., Dr. Andrew Huberman, Ph.D., and Dr. Peter Attia, M.D., who serves as the brand’s Chief Science Officer.

With the Epogee acquisition, HG Ventures will benefit from David’s success, as a shareholder.

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March 17, 2025

Two Members of HG Ventures Team Included in List of 50 Emerging Leaders

HG Ventures’ Ginger Rothrock and Jon Schalliol have been recognized as ‘emerging leaders’ in the field of venture capital, through their inclusion in the prestigious Emerging Leaders 2025 list compiled by Global Corporate Venturing (GCV). This list highlights the 50 individuals in corporate venture capital who are shaping the future of innovation and investment.

Both Schalliol and Rothrock play pivotal roles at HG Ventures, bringing deep expertise and a commitment to advancing technologies that drive sustainability, materials innovation, and industrial transformation.

Having two members of our team included in a list of just 50 from across the industry is a proud moment,” said HG Ventures’ Managing Director, John Glushik. “This recognition highlights not only their individual expertise but also our collective commitment to identifying and supporting transformative startups. Our approach is built on deep industry knowledge, operational excellence, and strong relationships with founders—and Ginger and Jon exemplify that every day.”

For more on the Emerging Leaders 2025 announcement, visit the GCV website.

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October 29, 2024

Vartega is Transforming the Carbon Fiber Industry

Vartega is solving the world’s toughest advanced materials recycling challenges, reclaiming post-industrial carbon fiber that would otherwise go to waste and turning it into a valuable product for a host of manufacturing purposes.

HG Ventures was an early investor and Ginger Rothrock recently visited Vartega’s expanded facility in Golden, CO.

Read more about Vartega’s origin story in CEO Andrew Maxey’s guest post, here.

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October 17, 2024

IP Strategy for Startups: Q&A with IP Expert Jeremy Forest

For hard tech startups, having a strong IP strategy can make the difference between success and failure, especially if racing to develop solutions in a competitive space. The Heritage Group’s VP, Strategy and M&A, Jeremy Forest, has decades of experience in this area and recently sat down with HG Ventures’ Jon Schalliol to share some of his wisdom.

Jon Schalliol: Jeremy, intellectual property is a very specialized field; how did you get into it?

Jeremy Forest: My journey into IP started with a somewhat unique background in science and law.

I studied biochemistry as an undergrad and went on to graduate school to focus on medicinal chemistry and organic synthesis. But as I got deeper into my research, I realized that the bench wasn’t where I wanted to spend my career. I became more interested in the business side of biotech, which led me to law school, where I focused on intellectual property and patent law.

After law school, I spent about five years in a big IP law firm, primarily working in patent prosecution and litigation in the biotech and pharma sectors. It was a demanding job, but it gave me a solid education in IP.

Eventually, I transitioned out of law firm life and into the startup world. In 2011, I joined a clean tech startup called Biosynthetic Technologies, where I was responsible for building out their IP strategy and expanding their patent portfolio. That experience set the stage for my current role at The Heritage Group, where I manage IP strategy across various projects, including M&A and supporting HG Ventures.

Jon: I remember looking at Biosynthetic Technologies in 2016, and being absolutely floored by the attention to detail around the IP.

I pulled up an email from that time that stated they had more than 40 patents issued and 83 patents pending, with protection running into the mid-2030s. That level of patent protection—covering molecule structures, products, processes, and applications—was striking. It was a key element in why we felt it made sense to move forward with the company. Without that IP strategy, I am not sure we would have considered the investment. It was one of those moments where you realize how crucial a strong IP foundation is in determining the future success of a company.

Jeremy: Yes, having such a comprehensive IP strategy in place was critical. The strength of the patent portfolio, covering everything from molecule structures to processes, really set Biosynthetic Technologies apart. It’s the kind of solid foundation that not only protects the company’s innovations but also gives investors confidence in the long-term value and defensibility of the business.

An extract from the original Biosynthetic Technologies presentation, summarizing the company’s IP strategy, 2016.

Why is an IP Strategy So Important?

Jon:  Jumping from a big law firm into a startup must have been a pretty big shift. Based on all that experience, can you share your thoughts on why a well-thought-out IP strategy is so crucial for startups?

Jeremy:  An IP strategy is absolutely critical for startups, particularly for those in fields like biotech, clean tech, or any industry where innovation is key. The reality is, your IP is often the most valuable asset your company has—especially in the early stages before you’ve built out other tangible assets.

For example, when I joined Biosynthetic Technologies, the company had some novel technology, but the core patents were set to expire in a few years. We knew that if we were going to create value, we needed to expand our IP portfolio quickly. This meant filing new patents to cover not just the original technology but also enhancements, scaled production processes, and end-use formulations. Our strategy was to “evergreen” the original patents, effectively extending their protection and ensuring that we could keep competitors at bay. This robust IP portfolio was a key reason why the company eventually attracted investment from HG Ventures.

Key Considerations in Developing an IP Strategy

Jon:  That makes a lot of sense. For founders who are just starting to think about their IP strategy, what are some key considerations they should keep in mind?

Jeremy: Founders need to understand what makes their technology unique and how it differentiates them from what’s already out there.

This means doing your homework—conducting thorough market research and understanding the competitive landscape.

Another crucial step is ensuring that your IP is defensible. This involves more than just filing patents; it’s about ensuring those patents are well-drafted and cover the most critical aspects of your technology.

Also, consider the potential for ‘freedom to operate’ issues—meaning you need to make sure your product or technology doesn’t infringe on existing patents. This can be tricky, especially for early-stage startups with limited resources, but it’s vital.

Founders should also be aware that IP strategy isn’t a one-time task. It’s something that needs to be revisited and adjusted as your company grows. As you develop new products or enter new markets, your IP strategy should evolve accordingly.

IP and the Due Diligence Process

Jon:  That’s great advice. As you know, IP is very important to us in companies we invest in and we really value being able to bring you into the process of assessing potential investments when we need to draw on your specialist expertise, alongside that of others within The Heritage Group. Given your work with us and with startups you’ve advised, can you share a bit about the role it plays when evaluating potential investments?

Jeremy: One of the first things I look at is the overall IP strategy. A well-thought-out IP strategy can be a strong indicator that the founders understand the importance of protecting their innovations.

During due diligence, I work with the HG Ventures team to assess the scope and quality of the company’s patents, the likelihood of those patents being granted, and the strength of any existing IP. We also look for any red flags, such as potential infringements or gaps in the IP portfolio. If a company has a solid IP strategy and a well-defended portfolio, it gives us confidence that they have a defensible market position, which is critical for long-term success.

Warning Signs and Watch-Outs

Jon: In your view, what’s the biggest mistake startups make when it comes to IP?

Jeremy: I think the biggest mistake is underestimating the importance of IP from the start.

Too often, startups focus on developing their product or technology and leave IP considerations as an afterthought. This can be a costly mistake. If you don’t have a solid IP strategy in place early on, you might find yourself in a position where your technology isn’t as protected as you thought, or worse, that you’re infringing on someone else’s patents.

Another common mistake many founders make is not fully understanding the scope of their IP. It’s not enough simply to have a patent; you need to ensure that your patent covers all the critical aspects of your technology and that it’s enforceable. A weak patent that doesn’t provide real protection is almost as bad as no patent at all.

Jon: That’s good advice. I wonder, as someone who has seen both sides of the IP equation—working in a law firm and now in the corporate world—what do you enjoy most about your work?

Jeremy: I love the opportunity to work on a variety of technologies and help shape the strategic direction of the companies I work with.

Every day is different, and I enjoy the challenge of figuring out how to protect and leverage technology to create value.

I also enjoy the creative aspect of IP law—finding ways to use the legal tools at our disposal to build a defensible market position for our companies. It’s incredibly rewarding to see the impact of a well-crafted IP strategy on a company’s success.

The Future

Jon: You must often be among the first to have access to new technologies, too. Is there anything you are seeing now that you are particularly excited about?

Jeremy: I’ll be the first to admit I don’t fully understand all of the latest technological innovations in the hard tech space, but what I’ve been seeing coming through is the incredible potential of AI and machine learning, especially when applied to construction, road building, and project management.

There’s a tremendous opportunity here, not just to enhance the efficiency and quality of our work but to do so in a way that aligns with our focus on sustainability and the circular economy. Even though I’m not an expert in AI, I can see how leveraging these technologies could be a game-changer for the industry, helping us optimize resources, reduce waste, and ultimately contribute to a more sustainable future.

Jeremy Forest is VP, Strategy and M&A, with HG Ventures’ parent company, The Heritage Group, and supports the HG Ventures team in assessing and conducting due diligence on potential investments. A remote employee, Jeremy lives in Washington State, where he enjoys the great outdoors and competes in Ironman triathlons.

This Q&A provides a deep dive into the importance of intellectual property strategy for startups. Whether you’re just starting out or looking to refine your existing IP strategy, these tips can help you protect your innovations and position your company for success.